July 9, 2025
By Clementina Verge
When Megan Searfoss founded Ridgefield Running Company in 2014—a run-specialty store—she launched a lifestyle movement. What began as a personal quest for premium gear and authentic connections has grown into CT Run Co., a refined retail experience where performance and luxury converge, just outside Litchfield County.
“I realized I didn’t have my people,” Searfoss recalls about moving to Connecticut 20 years ago and dedicating herself to running after raising three daughters. “I wanted a community, a place with real expertise. But nothing like that existed, so I created it.”
Under Searfoss’ leadership, CT Run Co. has earned repeated acclaim as America’s Best Running Store and honored as Store of the Year. Locations in Ridgefield, Darien, Stamford, and, the newest, in Brookfield, offer elevated footwear, apparel, and accessories from iconic athletic brands, designed to support every stride. Brookfield Running, conveniently situated just down Route 202 from Litchfield, brings its signature blend of expert service and high-performance style closer than ever to northwest Connecticut. At CT Run Co., clients receive personalized attention through advanced 3D foot scanning and gait analysis, allowing expert staff—trained in both performance and injury prevention—to recommend footwear tailored to individual biomechanics. Whether addressing Achilles tendonitis, plantar fasciitis, osteoarthritis, or simple lifestyle needs, the goal remains the same: “Happy feet mean a happy life,” says Searfoss.
“We don’t just sell gear; we equip people to move better, live healthier, and enjoy the outdoors,” she adds.
A competitive athlete, Searfoss brings significant experience to CT Run Co., including Ironman World Championships and more than 20 marathons, including Boston. Also an author, she inspires a brand rooted in wellness and tailored experiences.
With stores near trails like Still River Greenway, a short drive from Litchfield, Searfoss invites clients to disconnect from screens and reconnect with the serenity of the outdoors.
“Movement outside is essential,” Searfoss emphasizes. “It offers clarity and calm, more than any treadmill. Running, walking, or hiking nurtures the body, mind, and soul.”
CT Run Co. embodies the philosophy of Constant Forward Motion, symbolized by the triskelion—a Celtic emblem dating back to Neolithic times. Depicting three legs in perpetual movement, this ancient symbol represents progress, growth, and the journey toward deeper life understanding. For CT Run Co., it reflects more than physical motion; it signals a commitment to evolving health, happiness, and perspective.
These ideals are evident through the company’s philanthropic focus. Signature events include Frozen Feet Challenge—a winter initiative promoting daily activity—along with monthly group runs and training programs. The brand also champions causes like Kicks for Kids, providing quality footwear to underserved local student-athletes, reinforcing its mission to empower the next generation. Ultimately, luxury isn’t about exclusivity—it’s about care.
“In today’s digital world, genuine human connection is becoming increasingly rare,” she reflects. “Our stores offer more than products—they offer belonging. It’s being seen, understood, and supported. At CT Run Co., everyone has a place. Whether you’re a seasoned athlete or just lacing up for the first time, we’re here to support you every step of the way.””—ctrunco.com
